The opportunity: rebrand from shopDisney to Disney Store, and reclaim the brand’s position as the official and #1 shopping destination for unique, high quality and exclusive merchandise for Disney fans of all ages. Authentic emotion and emphasis on Disney nostalgia are at the heart of the refreshed creative direction, supporting a new Shop the Stories You Love tagline.
The result: :30 brand spot drove ~70% of target market guests reported more likely to visit site post-viewing,
citing feelings of love, nostalgia, excitement, and broad inclusivity.
Synergy placements across Disney Resorts
Key Visuals
In-store Shopper + Box Suite
Ecomm Global Packaging Suite
Branded Box Insert, Mailers + Reusable Bag
Global CRM Templates
Acquisition Campaign
Branded Merch
