May the 4th

Immersive, high-fidelity franchise storytelling is critical to driving excitement with the passionate Star Wars fandom. This global campaign drove record-breaking May the 4th demand, conversion, AOV, AUR + GM, setting new standards for one of Disney Store’s most important events.

Key Visuals + Video

Weekly Drop Custom Landing Page

Online Waiting Room

Social Campaign

Email Campaign

Social Videos

shopDisney Brand Campaign

Princess + Toys Brand Storytelling

Disney Store Rebrand

Social Content + Motion

Disney Store x Pandora

Lifestyle Brand Photography

shopDisney Holiday

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