Performance Marketing: Paid Social + Display
As a membership-based platform, Aquisition is at the heart of the Rue business. Display ads for platforms including Instagram, Facebook, Google Mail, Live Intent, AppLovin' and Pinterest. A/B test strategies included imagery type, CTA, motion and value messaging. KPIs included acquisition, activation, and incremental sales. Ads drove 64% of all new member acquisition and 25% of app downloads., with ~1MM members added annually.