Global Brand Creative Director

Global Brand Photography

Tripadvisors reliance on UGC diluted brand POV. I defined an owned brand photography direction, rooted in a journalistic, authentic sense of place - unfiltered and captured in the moment. Partnering with the Editorial team, we to built a global network of photographers to bring our new strategy to life.

Global Brand Redesign
Global Internal Brand Redesign
Travel Feed Product Launch
LGBTQIA+ Pride Month Campaign
Instagram Story Franchises
Global Permanent Placements Redesign
New Business Venture: Personal Travel Program
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