Catalog Program

A luxury brand deserves a luxury catalog: bespoke content, dramatic art direction, and an editorial perspective. I established the look, feel and voice direction for Perigolds first magalog program, built the editorial creative team and drove creation of production process. Testing strategy included page count and cover direction. Successes included a 60% efficiency gain and 91% Ad Cost Net Revenue at 120 days, beating Wayfairs 130% benchmark.