Disney Store merchandise is more than branded product - it's tied to a feeling, an experience, a commemoration—it’s tangible memory. Creating meaningful connections with our guests through authentic emotion, a focus on quality, and bringing our stories to life is key to our creative direction and bringing our core Princess, Plush
and Toy categories to life
and Toy categories to life
Princess Campaigns: World Princess Week
Product Detail Page + Social Edits
Princess Campaigns: Carnival
Princess Campaigns: Princess Play
Princess Campaigns: Story Doll Collection
Amazon A+ PDP Imagery + Video, driving an ~11% lift in sales
Toy + Plush Campaigns
:30 Youtube and Homepage Brand Spot
Product Detail Page + Social Edits
Key Visuals
Stitch Attacks Snacks Campaign
Social Videos